Iranian Company in Logistics Industry
Annual Package: 1.2 – 1.8 billion Tomans
Responsibilities
· Develop and execute the B2B marketing strategy in alignment with business objectives, lead generation targets, and revenue growth.
· Plan and manage integrated marketing campaigns across digital channels, industry events, trade shows, and public relations.
· Generate qualified leads and improve pipeline quality through targeted campaigns and audience segmentation.
· Collaborate closely with sales teams to align marketing initiatives, improve conversion rates, and accelerate the sales cycle.
· Build strategic partnerships and manage industry events to strengthen brand awareness and generate business opportunities.
· Oversee content marketing, brand positioning, and marketing communications to effectively engage business audiences.
· Analyze campaign performance, CRM data, and marketing metrics to identify growth opportunities and optimize results.
· Manage marketing budgets, allocate resources effectively, and measure campaign performance and return on investment.
· Develop and implement lead nurturing strategies to improve engagement and move prospects through the sales funnel.
· Lead and coordinate marketing activities, ensuring consistent execution, performance tracking, and continuous improvement.
Requirements
· Proven experience in B2B marketing management.
· Experience in software or SaaS marketing.
· Strong understanding of B2B sales cycles.
· Expertise in lead generation and campaign management.
· Experience with digital marketing and integrated campaigns.
· Knowledge of CRM systems and marketing analytics.
· Strong understanding of marketing performance metrics.
· Experience collaborating with sales and leadership teams.
· Strong project management and communication skills.
· Proven ability to measure marketing ROI and optimize performance.