Iranian Company in E-Commerce Industry
Annual Package: 2.4 - 3 billion Tomans
Responsibilities
· Develop and execute B2B demand generation and ABM strategies to drive pipeline growth.
· Lead partner and vendor acquisition programs, creating joint marketing plans for mutual growth.
· Drive vendor engagement through co-branded campaigns and communication strategies.
· Design and implement go-to-market initiatives for new products and market segments.
· Oversee CRM and marketing automation platforms to ensure data integrity and process efficiency.
· Manage the full lead lifecycle, including scoring, nurturing, and sales handoff.
· Build a campaign analytics framework to measure performance and optimize ROI.
· Align marketing activities with revenue objectives in partnership with sales leadership.
· Manage the marketing budget, prioritizing high-impact programs with strong commercial return.
Requirements
· 8+ years in B2B marketing, with 3+ years in a senior leadership role.
· Proven success in demand generation and account-based marketing (ABM).
· Deep experience in partner/vendor acquisition and ecosystem development.
· Strong track record in go-to-market strategy and execution for B2B solutions.
· Hands-on proficiency with CRM and marketing automation platforms.
· Expertise in campaign analytics, lead lifecycle management, and performance optimization.
· Strong commercial acumen with ability to tie marketing spend to revenue and partner success.
· Excellent cross-functional leadership and stakeholder influence skills.
· Strategic thinker with a hands-on, execution-oriented approach.