Iranian Company in E-Commerce Industry
Annual Package: 1.5 – 2.2 billion Tomans
Responsibilities
· Develop and execute digital marketing strategies aligned with business and growth objectives.
· Plan, launch, and optimize digital and performance marketing campaigns.
· Manage and optimize Paid Media, SEO, Social Media, CRM, Affiliate, and other acquisition channels.
· Manage digital marketing budgets and optimize marketing spend based on performance.
· Define, monitor, and analyze key KPIs including CAC, CPA, CPO, ROAS, ROI, and Conversion Rate.
· Ensure accurate tracking, attribution, data collection, and performance reporting across channels.
· Analyze the customer journey and marketing funnel to identify conversion and growth opportunities.
· Design and execute A/B tests and growth experiments to improve campaign performance.
· Lead, develop, and evaluate the performance of the digital marketing team.
· Provide actionable performance insights and collaborate with internal teams, agencies, and partners.
Requirements
· 5+ years of experience in Digital, Performance, or Growth Marketing.
· 2+ years of experience managing or leading marketing teams.
· Proven experience developing and executing Digital Marketing and Growth strategies.
· Hands-on experience managing and optimizing digital acquisition and performance campaigns.
· Strong knowledge of Paid Media, SEO, Social Media, CRM, Retargeting, and Affiliate Marketing.
· Strong understanding of Acquisition, Conversion, Retention, Attribution, and Marketing Funnel concepts.
· Experience with GA4, Google Ads, Google Tag Manager, and similar analytics tools.
· Strong analytical and data-driven decision-making skills.
· Experience managing marketing budgets and evaluating ROI, ROAS, CAC, CPA, and conversion performance.
· Experience with A/B testing, growth experimentation, campaign optimization, and cross-functional collaboration.