Iranian Company in E-Commerce Industry
Annual Package: 1.8 – 2.8 billion Tomans
Responsibilities
· Using analytical and management tools to make data-driven decisions across all marketing activities.
· Designing annual and seasonal marketing strategies by defining key objectives (OKRs/KPIs) and managing budgets with a focus on return on investment.
· Executing two-sided marketing campaigns (B2C and B2B) across both online and offline channels.
· Running online advertising campaigns across various digital channels with a performance-driven approach.
· Optimizing conversion rates throughout the entire sales funnel and continuously improving conversion rates at every stage.
· Managing all branding-related aspects, including brand positioning, identity, and message consistency across channels.
· Developing and executing a comprehensive campaign calendar with a 360-degree view of sales and campaigns.
· Conducting high-level negotiations for strategic partnerships and media buying while managing advertising agencies.
· Directly managing relationships with marketing and media agencies to ensure alignment with marketing goals.
· Managing large-scale advertising budgets with a focus on maximizing efficiency and return on investment.
Requirements
· 7+ years of relevant work experience in digital marketing and offline marketing.
· Having at least 3 years of supervisory experience with direct management of a marketing team.
· Having full mastery of digital channels, including performance-driven online advertising platforms and retail media.
· Being proficient in analytical and management tools such as web analytics, management dashboards, and campaign management tools.
· Having the ability to develop and execute a campaign calendar with a 360-degree view of sales and marketing campaigns.
· Having deep understanding of the sales funnel and conversion rate optimization techniques across different customer journeys.
· Having experience in high-level negotiations for strategic partnerships, media buying, and managing advertising agencies.
· Demonstrating data analysis ability, strategic thinking, creative problem-solving, and resilience under work pressure.
· Possessing leadership skills, time management, effective communication, and strong negotiation power for team and cross-departmental coordination.