Iranian Company in Fintech Industry
Annual Package: 0.8 – 1.2 billion Tomans
Responsibilities
· Plan, execute, and optimize performance marketing campaigns across multiple digital channels.
· Analyze campaign data and metrics to measure ROI and overall marketing effectiveness.
· Monitor and interpret key marketing KPIs to identify trends and areas for improvement.
· Design and run A/B tests to continuously improve campaign performance and conversion rates.
· Collaborate with content teams to align marketing messages with campaign goals.
· Utilize analytics tools to track user behavior and campaign attribution accurately.
· Implement and manage marketing automation workflows to streamline repetitive tasks.
· Prepare regular performance reports with actionable insights for stakeholders.
· Optimize budget allocation based on data-driven analysis of channel performance.
· Stay updated on fintech industry trends to adapt marketing strategies accordingly.
Requirements
· Minimum 2 years of relevant experience in a similar marketing role.
· Proven experience in fintech or financial services industry.
· Strong understanding of performance marketing and ROI analysis.
· Proficiency in analytics tools (e.g., Google Analytics, similar platforms).
· Familiarity with marketing automation tools and platforms.
· Solid knowledge of content marketing principles and strategies.
· Deep understanding of campaign metrics and performance indicators.
· Hands-on experience with A/B testing and continuous optimization.
· Data-driven mindset with strong analytical and problem-solving skills.
· Excellent communication skills in English and local languages.