Iranian Company in OTA Industry
Annual Package: 1.2 – 1.8 billion Tomans
Responsibilities
· Lead the digital marketing team, set priorities, and provide strategic direction and solutions.
· Develop and implement digital marketing strategies aligned with business and growth objectives.
· Lead SEO initiatives, evaluate performance, identify challenges, and define actionable solutions.
· Oversee the planning, execution, and optimization of large-scale Google Ads campaigns.
· Analyze digital marketing performance using data and translate insights into actionable decisions.
· Oversee performance marketing activities across ad networks, analytics platforms, tag management, and other relevant tools.
· Lead ECRM initiatives and work closely with platforms such as WebEngage to improve customer engagement and retention.
· Monitor digital marketing KPIs, identify performance gaps and bottlenecks, and drive continuous improvement.
· Manage, coach, and develop team members while ensuring effective collaboration and high-quality execution.
· Collaborate with internal stakeholders, negotiate with relevant partners, and proactively drive digital marketing initiatives forward.
Requirements
· +3 years of experience in a managerial role within digital marketing or a related field.
· Proven experience leading SEO teams or SEO initiatives, with a strong understanding of SEO concepts and metrics.
· Experience managing and analyzing Google Ads campaigns.
· Strong understanding of performance marketing principles, channels, metrics, and optimization approaches.
· Hands-on experience with Google Analytics, Tag Management, internal ad networks, and other digital marketing tools.
· Experience working with ECRM platforms, preferably WebEngage, with the ability to understand performance data and provide actionable feedback.
· Strong analytical and numerical skills, with the ability to communicate performance and business impact through data.
· Strong understanding of the rationale and business logic behind different digital marketing activities and initiatives.
· Previous experience working in an OTA, online travel, or travel-tech company is highly preferred.
· Strong people management, communication, negotiation, proactivity, problem-solving, and execution skills.