Iranian Company in Insur-Tech Industry
Annual Package: 650 – 800 million Tomans
Responsibilities:
· Develop and execute comprehensive marketing strategies to promote the insur-tech products and services.
· Conduct market research to identify customer needs, preferences, and emerging trends within the insurance technology sector.
· Collaborate with product development, sales, and customer service teams to ensure cohesive messaging and branding across all channels.
· Create and manage engaging content for various platforms, including social media, email newsletters, blogs, and the company website.
· Plan and oversee marketing campaigns, including product launches, webinars, and industry events to enhance brand visibility.
· Monitor and analyze marketing performance metrics, adjusting strategies based on data insights to improve effectiveness.
· Manage relationships with external vendors, agencies, and partners to support marketing initiatives.
· Prepare and manage the marketing budget, ensuring optimal allocation of resources for maximum impact.
· Lead, mentor, and develop the marketing team, fostering a collaborative and innovative work environment.
· Stay informed about industry regulations, competitive landscape, and technological advancements to inform marketing strategies.
Requirements:
· At least 5 years of experience in marketing roles, preferably within the insur-tech or financial services industry.
· Strong understanding of digital marketing strategies, tools, and analytics, including SEO, PPC, and social media marketing.
· Excellent analytical skills with the ability to interpret data and derive actionable insights.
· Exceptional written and verbal communication skills tailored for diverse audiences.
· Proven project management abilities with experience in managing multiple campaigns simultaneously.
· Creative thinker with a passion for technology and innovation in the insurance sector.
· Ability to work collaboratively in a fast-paced environment while adapting to changing priorities.
· Experience in budget management and resource allocation to maximize ROI.
· Familiarity with regulatory considerations in the insurance industry is an advantage.