Iranian Company in E-Commerce Industry
Annual Package: 1 – 1.2 billion Tomans
Responsibilities:
• Develop and implement comprehensive marketing strategies aligned with company goals and target audience.
• Conduct market research to identify trends, competitors, and customer needs.
• Create and manage the annual marketing budget and track ROI on all marketing initiatives.
• Develop and manage marketing campaigns across various channels (digital, social media, email, etc.).
• Lead the development and execution of brand building and awareness initiatives.
• Manage and optimize all digital marketing channels, including website, SEO, SEM, social media, email, and online advertising.
• Oversee website content development and ensure it is engaging, informative, and optimized for search engines.
• Create and curate high-quality content (blogs, articles, social media posts, video, etc.) to engage and attract customers.
• Monitor website traffic, analytics, and key performance indicators (KPIs) to identify areas for improvement.
• Develop and implement customer acquisition and retention strategies.
• Manage customer segmentation and personalization efforts to enhance customer experience.
• Analyze customer data to understand their needs and preferences.
• Build and nurture relationships with key influencers and partners.
• Manage a team of marketing professionals, including copywriters, designers, social media managers, etc.
• Provide guidance, mentorship, and performance feedback to team members.
• Collaborate with other departments (sales, product development, customer service) to ensure alignment on marketing goals.
• Stay up-to-date with the latest industry trends and technologies.
Requirements:
• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum 5 years of experience in a marketing management role, preferably in the e-commerce industry.
• Proven track record of successful marketing campaigns and achieving measurable results.
• Strong understanding of digital marketing channels and strategies.
• Proficiency in SEO, SEM, email marketing, social media marketing, and online advertising platforms.
• Experience with website analytics tools (Google Analytics, etc.) and CRM systems.
• Familiarity with content management systems (CMS) and web design principles.
• Excellent communication, presentation, and interpersonal skills.
• Strong analytical and problem-solving skills.
• Creative and strategic thinking abilities.
• Ability to manage multiple projects and meet deadlines.
• Strong leadership and team management skills.
• Passion for e-commerce and a deep understanding of the online retail landscape.