Iranian Company in Education Technology Industry
Annual Package: Negotiable
Responsibilities:
· Designing and optimizing diverse journeys based on Segment performances
· Daily monitoring and analysis of metrics and key team targets with team members' involvement
· Weekly technical task requests to the Product team for automation tool optimization
· Executing optimal activities for campaigns requested from other teams
· Providing analytical reports segmented by each channel to the Marketing Manager and CEO
· Weekly request for suitable banners for each channel to the Design team
· Evaluating team performance using channel-specific metrics
Requirements:
· Proficient in automation tools (especially WebEngage)
· Ability to analyze marketing performance metrics in each Segment
· Mastery and understanding of Segment identification methods in marketing automation
· Experience in designing and optimizing different journeys in automation
· Precise analysis of sales data and timely problem-solving skills
· Experience in eCRM team management
· Proficiency in GA4, Excel, and Data Studio
· Experience in automation implementation is considered an advantage