Iranian Company in EdTech Industry
Annual Package: Negotiable
Responsibilities:
· Marketing Team Strategy: Develop and coordinate the marketing team's strategy.
· Budgeting: Allocate budgets for each team according to predetermined targets.
· Performance Measurement: Calculate and measure the performance of each team against set targets.
· Campaign Evaluation: Develop and evaluate the performance of marketing campaigns across various channels.
· Automation Tools: Identify and measure marketing automation tools to enhance user engagement and measure churn rate and retention rate.
· Marketing Metrics Optimization: Measure and optimize key marketing parameters such as ROI, CAC/CLV, CPO, and CAC.
· User Acquisition Strategy: Identify and develop strategies for attracting new users across various marketing channels.
· Google Ads and CPC Campaign Analysis: Understand and analyze Google Ads tools and CPC campaigns.
· Channel Contribution Calculation: Calculate the contribution of each channel to new customers, orders, and revenue.
· Affiliate Channel Growth: Grow affiliate channels and partner clubs to increase new users.
· Co-Branding Campaign Scenario: Develop scenarios for joint co-branding campaigns with complementary brands.
· Banner Design Management: Manage the design of campaign banners, weekly activities on-site, and relevant mediums.
· Product Team Collaboration: Collaborate with the product team and draft necessary technical requests to achieve team targets.
Requirements:
· Proficiency: Mastery of GTM, Google Ads, GA4, Search Console and WebEngage.
· Sales Trend Analysis: Ability to analyze monthly and seasonal sales trends and devise timely solutions tailored to each channel.
· Effective Communication: Strong communication skills to effectively interact with team members and stakeholders.
· Analytical Reporting: Ability to prepare analytical marketing reports.